• Liquid cartons was the most dynamic pack type in soft drinks due to dominance in juice, with shaped liquid cartons recording particularly strong growth. Liquid cartons are light, biodegradable and distinctive on retail shelves, making them increasingly popular.
  • Small pack sizes are favored for portability and on-the-go consumption.
  • Metal beverage cans was most dynamic in carbonates, rising 11% from a low base. Glass bottles underperform because manufacturers and consumers preferring PET bottles, which increased from 36% in 2015 to 37% in 2016.

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