- Rising affluence spurs premium packaging. Premium products are seen across categories in beauty and personal care, packaged food, confectionery, alcoholic drinks, and soft and hot drinks, with status signaled through prestigious packaging with more emphasis on glass bottles and high-end HDPE bottles. Labelling is brighter with dark and metallic colors and matte finishes. The economy is expected to continue performing strongly for the foreseeable future.
- Natural, herbal, and Ayurvedic products influence packaging Growth in demand for beauty and personal care products with natural, herbal or Ayurvedic positioning influences packaging and labelling trends. Products with explicit Ayurvedic positioning experienced a significant increase in demand over the course of the review period, with ingredients such as turmeric, sandalwood, aloe vera, henna, seaweed and amla trending as brands highlight ingredients on their packaging.
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