• Swachh Bharat (Clean India) initiative To increase awareness of recycling, waste reduction, cleanliness, and the environmental impacts of failing to adopt recycling. The government sought assistance of leading industries to achieve the target by 2019.
  • Eco-friendly beauty and personal care products become prevalent Social media plays a crucial role in boosting awareness of recycling and eco-friendly products. The accelerated substantially towards the end of the review period and most products are now widely online.
  • Rising awareness of recycling and waste segregation The second half of the review period saw numerous state governments and municipal authorities launch waste segregation initiatives to promote the segregation of waste into paper, plastic, metal and wet and promote recycling.

Disclaimer

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