- Polarization in pack sizes remains the major trend in food and beverages packaging. Multi-packs and larger pack sizes benefit from a growing affluence, which leads Indian consumers to make fewer trips to the grocery. This trend is evident in most food and beverage categories, but most obvious in categories of juice, tea, dairy, rice, and edible oils.
- In other categories, sales move towards smaller formats due to price inflation, making products less affordable for low-income households. Several smaller packs keeps food fresher for longer than one larger pack, an important consideration as increasing numbers of people go grocery shopping fortnightly or monthly.
- In alcoholic drinks, polarization is most evident. 1,000ml PET bottles grew in beer, with total unit volumes rising 47% CAGR. 51% total unit volume growth was recorded in 1,000ml PET bottles in beer, suggesting even higher growth rates during the forecast period.
- Across packaged food, traditional packing materials such as glass and metal are being abandoned in favor of flexible packaging, which offers reduced costs and are lighter and space-efficient. This trend is now spreading to processed meat and seafood, and processed fruit and vegetables, yet records the strongest growth rates in baby food.
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