- Unit volume sales increased by 5% in 2016 as Mexican consumers continued to increase spending on pet food and manufacturers launched new products and widened their distribution.
- Pouches in sizes of 100g or smaller continued to gain popularity in wet dog food in 2016. This trend was supported by the success of recently launched products from mid-priced brands like Pedigree and Purina Dog Chow, as well as by improvements in the distribution of such packs via convenience stores (especially the OXXO chain) and independent small grocers.
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