• Transparent packaging and windows increase in packaged food, reflecting a growing demand for transparency in ingredients, and consumer desire to see food.
  • Many consumers idealize a simpler past with tastier, more natural and healthier food.  Packaging responded by focusing on vintage or retro styling and materials. More sober and simpler packaging took over in lieu of more eye-catching styles seen earlier in the review period.
  • Manufacturers must reconcile consumers' focus on simplicity with increasingly complex labelling requirements, as the range of mandatory information on labels continues to broaden.

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