- Shrink sleeve labelling becoming more popular: Over the review period, the use of shrink sleeve labelling became increasingly visible as manufacturers found it easier to modify their colours and designs in this plastic material versus developing new printed designs or colours for bottles, which usually require more sophisticated equipment.
- Characters on packaging help sell child-specific products: Packaging and labelling featuring popular characters continue to be an effective endorsement for brands to attract the interest of children in child-specific products. Although there are also baby-specific products that add characters and drawings that are attractive for children, the use of characters is less common than amongst child-specific products.
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