• Plastic pouches with plastic screw closures gain popularity for convenience and price advantage
  • PET bottles gain share in hand dishwashing and transparent plastic screws show dosage accuracy in liquid detergents
  • Bottled home care products are relatively higher priced as compared to plastic pouches, leading consumers to choose plastic pouches when purchasing refill, launched by manufacturers to increase brand loyalty. Companies added plastic screw closures to plastic pouches to help solve overflow and storage problems and address complaints about accurate dosage.
  • Mini-sized products gained popularity for use when travelling.
  • Consumers seeking value went for larger sizes in home care products like laundry care and dishwashing. For manufacturers, large packs represent higher profitability due to lower packaging costs.

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