- Beauty and personal care packaging is expected to register a total retail volume CAGR of 3% to reach 19.1 billion units in 2021.
- Packaging with intelligent technology is expected trend. For example, QR codes enable consumers to track and identify counterfeits and obtain basic information like ingredients. QR codes also allow direct communication between brands and consumers.
- Sets/kits are expected to trend and register fast growth in beauty and personal care.
- Small-sized products will remain popular over the forecast period as business trips and foreign travel increase and mass or masstige brands use small sizes for promotion.
- Package design with DIY elements or limited edition concepts will reshape consumers’ perceptions as costumizable packaging for beauty and personal care products gains popularity.
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