- Glass bottles held 80% share of alcoholic drinks packaging yet continue to lose share to metal and other packaging due to transportation inefficiency. Metal bottles recorded the fastest growth at 62%, thanks to the limited editions beer and grew 5% in soft drinks packaging.
- Rigid plastic packaging, used mainly for economy beer, rice wine, and Baijiu (other spirits), declines as rising manufacturing costs eat into profit margins resulting in reduced production of PET or HDPE packaged products. PET bottles remained dominant in soft drinks with total volume share of 77%, and CAGR growth of 3%.
- Limited edition packaging retained popularity in beer and RTDs, attributed to young consumers’ self-expression and unique feminine designs targeting female consumers.
- Plastic screw closures remained the dominant closures type in soft drinks packaging with total unit volume sales share of 96%.
- Smaller-sized board tubs grew as instant tea and grain milk tea gain popularity.
- Thin wall plastic containers are the most dynamic hot drinks pack type at 64% growth thanks to demand of fresh ground coffee pods as consumers switch from instant coffee.
- Instant tea lost ground to fresh milk tea sold at street stalls amd grain milk tea remained popular thanks to perceived health benefits. Grain milk tea includes a grain bag, which means higher production costs. Some manufacturers have recently reduced pack sizes to cut costs.
- Due to anti-corruption policies and a ban on using public funds to buy gifts, demand for super premium tea products declined during the review period. This had a negative impact on metal tins, the main pack type used for high-end tea products. Retail unit volume sales of folding cartons in tea grew strongly over the review period. Compared with plastic-based pack types, folding cartons have the advantage of being more eco-friendly, as they are recyclable.
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