• Home care packaging expected to increase 3% CAGR to reach 1.2 billion units in 2021.
  • Flexible plastic is the most dynamic packaging, thanks to possibility for reuse of previously purchased PET packaging or rigid plastic and offer of extra content as a promotional tool.
  • Products from categories such as surface care, air care and laundry will boost packaging types and sizes, predicted to boost to flexible plastic, aluminum and plastic pouches.
  • The most interesting closure opportunities are plastic screw closures, which will continue adapting to different packaging, and be popular in liquid detergents and fabric softener.
  • An interesting packaging opportunity in one or more home care categories lies in metal aerosol can and flexible packaging.
  • Metal aerosol cans are popular as mosquito related diseases drove the use of insecticides. Air care, laundry, polish and surface care, create further opportunities for this package type.
  • Flexible packaging gives to consumers the ability to add additional content at the same price and offers a variety of sizes that fit the economic needs of households.

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