- Design and performance played major roles boosting sales through brand differentiation and value delivery: Package benefits such as ease of use, low cost, and easy storage remained top consumer priorities in 2016. Easy dispensing and safe use were other key drivers.
- Flexible plastic pouches saw increased penetration in home care as manufacturers moved into concentrated formulas such as dishwashing tablets and laundry care pods. The format is popular because it is relatively lightweight and easy to ship flat, it can offer conveniently resealable zip/press closures, and customers are familiar with it from other categories.
- Plastic screw closures continued to account for the bulk of home care packaging closures in 2016. Laundry care, surface care, and bleach were key contributors to positive performance.
- Lotion pumps and zip/press closures proved to be the most dynamic closures for home care. Lotion pumps benefited from rising demand for precise dosage and dispensing convenience, and zip/press closures from the value and light weight offered by flexible plastic.
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