- Smaller formats will keep growing as fast paced lifestyles continue pushing convenience and generating demand for new products as consumers seek to diversify their consumption.
- Zip/press closures is still small in comparison to others, but should continue growing in the near future as they offer easy-to-use and easy-to-carry features. Suppliers are seeing an increase in demand for double-ended packages and packages that offer easy on-the-go application.
- Environment and sustainability will continue influencing beauty packaging. Euromonitor’s 2016 Beauty Survey showed that green features are secondary only to efficacy, suitability, and a quality-price balance in consumers’ decision-making for beauty products, and are more important in purchasing deliberations than low prices and strong brand names.
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