• 0-50 ml/gr formats showed 5% growth to reach 589 mn units in 2016, making it one of the fastest growing formats. Growth in smaller formats was driven by portability and convenience, and because they allow consumers to try premium brands and experiment with new products.
  • Driven by convenience-first lifestyles, smaller packages focus on allowing consumers to open with just one hand. Plastic screw closures continued falling with -2% growth and -2% CAGR, while aerosol sprays grew by 5% in 2016 (7% in skin care and 9% in deodorants).
  • Squeezable plastic tubes saw 1% growth in 2016, with 5% growth in color cosmetics and 3% growth in men’s grooming but falls of 2% in bath and shower as well as baby care products.

Disclaimer

This database attempts to compile data from numerous sources. Users should be aware that because different sources are used, there could be errors or omissions. The user accepts that the information is only intended to be an initial reference. The user understands that there is no assurance that this reference material is error free, and that no one involved in compiling or distributing this reference material shall be liable for any damages arising out of its use. Commercially important information should be rechecked and verified with knowledgeable parties in the country of interest.