- Despite weak pet population trends, unit volume sales increased by 2% in 2017, driven by strong consumer demand for wet food. This was driven by smaller dog breeds, as owners are more likely to feed much more expensive wet food to a small dog that eats less. For cats, wet food holds a premium image that is difficult for dry food to replicate. Within wet food, consumers continue to favor premium brands in thin wall plastic packaging.
- Stand-up pouches continued to gain share with 6% volume growth in 2017. Most of this came from treats, which comprised 62% of unit volumes in stand-up pouches in 2017. Cat treats emerged as a star performer in 2017, with stand-up pouch unit volumes jumping by nearly 11%, while new category entrants have also fueled growth.
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