• In soft drinks, shaped liquid cartons were once again the fastest-growing pack type in unit volume, growing by 15% in 2016. The recent trend toward smaller pack sizes is also seen in bottled water, where ≥355ml grew at 6% CAGR while sub-355ml grew at 10% CAGR.
  • In hot drinks, folding carton containers represented 100% of primary packaging while thin wall plastic containers accounted for 88% of secondary packaging unit volume for fresh ground coffee pods in 2016, largely due to Keurig’s dominance.
  • In alcoholic drinks, glass bottles extended its decades-long volume share decline while metal cans rose to become the dominant pack type, from 53% of total unit volume in 2007 to 61% in 2016. The association of glass with premium is fading, and manufacturers are drawn to metal cans for improved beer preservation, lower distribution costs, and greater sustainability.
  • Wine’s immense demand for portable packaging formats lead to more shaped liquid cartons and metal beverage cans, which increased in total unit volume by 16% and 6%, respectively, in 2016.

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