• In 2016, home care manufacturers met consumer demand for eco-friendly products mostly through packaging. Companies focused on re-designing packaging both in materials by choosing more ecologically based components, and in pack types by following the idea of less waste. All major companies increased the use of lighter plastic, PET and lighter packaging types such as pouches.
  • Due to the concentration trend in the largest (both in volume and in value) home care categories, smaller pack sizes were growing in 2016.
  • Trigger closures were growing in importance in 2016. Reckitt Benckiser launched two new products in its Napisan brand with trigger closures: Napisan Trigger Superfici and Napisan Trigger Toilet.

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