- Italians will keep looking for bigger pack sizes as well as for draught and refill products, which allow consumers to reduce packaging waste and cost.
- Plastic pouches will become more common for liquid soaps and might enter other product areas such a bath foam/gel, shampoo, general purpose body care and baby and child-specific toiletries.
- Lotion pumps are expected to be successful over the forecast period thanks to the attractive new airless technology preserving the product formula.
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