• Total dog and cat food packaging is expected to increase in volume at a CAGR of 2% over the forecast period to reach 2.5 billion units in 2022, a rate of growth which is set to be in line with the 2% total volume CAGR recorded in the category over the review period. This consistency of growth is set to be mainly due to increasing maturity in pet food. Nonetheless, volume growth in the category is set to remain robust overall as Italian consumers continue to shift away from feeding their pets leftovers to feeding them with packaged dog and cat food products.
  • Plastic pouches is expected to be one of the best performing pack types across dog and cat food packaging over the forecast period, especially in dog treats. The convenience of this packaging format, the use of easy-open closures, the transparency of packs and the versatility of the format in terms of pack sizes and the use of this packaging for different product types are all set to support the rising popularity of plastic pouches during the forecast period.

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