- In soft drinks, stand-up pouches are expected to increase over the forecast period in soft drinks packaging in the retail channel, as they are light, easy to transport and allow easy consumption.
- In hot drinks, growth will be driven in large part by fresh ground coffee pods, which is expected to increase by 3% CAGR over the forecast period, and tea with a 3% CAGR, as Italians are increasingly favouring tea as a healthy drink.
- In alcoholic drinks, sustainability is expected to increase in importance for Italian consumers, and therefore players will increasingly use sustainable packaging, made with recycled or easily recyclable materials, saving costs, materials and energy, and having a low impact on the environment.
- The use of cans for wine will likely increase in coming years, as cans are easily portable and allow for single serving sizes for increasingly health-conscious Italian consumers.
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