- In soft drinks, packaging increased slightly in 2016. In particular, with total retail packaging increasing by more than 1% and foodservice total packaging by almost 1%. The changing consumption habits of Italian consumers saw, for example, a preference for smaller packaging over the review period.
- In hot drinks, the best-performing category in 2016 was fresh ground coffee pods, as Italian consumers find them convenient and easy to use when preparing good-quality coffee at home.
- In alcoholic drinks, sustainability represented the most important packaging trend in Italy in 2016. Italian consumers are increasingly concerned about the impact of their choices on the environment, and seeking for ways to limit this. Therefore, when choosing alcoholic drinks packaging, they tend to favour formats that are lighter and made with recycled materials, or which are more easily recyclable, as well as seeking certifications such as FSC.
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