• Pouches become more popular: Pouches is the main pack type through which companies are demonstrating their commitment to reducing waste. On average, pouches use 70% less plastic than other plastic pack types and consumers are favouring this pack type as way of showing appreciation towards manufacturers for their attention to environmental issues.  
  • The nostalgia trend drives the rise of vintage-look packaging: Vintage and retro packaging designs have proven able to connect consumers to their childhoods while at the same time providing a sense of uniqueness and originality as well as promoting brand differentiation on retail shelves. This is increasingly important for companies at a time when capturing the interest of Italians is becoming more difficult because of the proliferation of products in different categories.

Disclaimer

This database attempts to compile data from numerous sources. Users should be aware that because different sources are used, there could be errors or omissions. The user accepts that the information is only intended to be an initial reference. The user understands that there is no assurance that this reference material is error free, and that no one involved in compiling or distributing this reference material shall be liable for any damages arising out of its use. Commercially important information should be rechecked and verified with knowledgeable parties in the country of interest.