- Home care packaging is expected to be flat in volume terms over the forecast period, with a CAGR of less than 1%
- Packaging of home care products will move further towards sustainable options
- It is likely that so-called “maxi packs” or family sizes, will increase further.
- With increasing popularity of candle air fresheners, opportunities for new primary packaging designs and closures.
- Appealingly designed product packaging to attract consumers, such as dishwashing liquids and multi-purpose cleaners offers further opportunities.
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