- There continues to be a shift towards premiumization which, alongside the increasing popularity of products that look appealing, fuels the trend towards distinctive and luxurious packaging.
- Products such as skin care usually come in smaller pack sizes with secondary packaging such as folding carton, which is often glossy or textured to add a more luxurious feel.
- There has been a shift towards smaller pack sizes as customers are demand lower amounts of products in areas such as cosmetics or compressed deodorants. When it comes body lotions or shampoos, larger pack types are more popular as they last longer and are a lower price.
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