• Alcoholic drinks packaging is expected to post a negative total unit volume CAGR of 1% over the forecast period, with sales falling to 21.3 billion units in 2021.
  • Glass will remain the main packaging type for alcoholic drinks due to image of being more natural and environmentally friendly than metal cans or PET bottles.  
  • Although metal beverage cans and PET bottles are growing at the expense of glass bottles, sales are expected to remain limited. Most German consumers still consider glass the safest pack type in terms of protecting taste and purity compared to other packaging materials.
  • On-the-go consumption and single-person households grow demand for smaller convenient packs. This will be reflect in growing sales of 330ml glass bottles, metal cans and PET bottles.
  • Efforts to differentiate through appealing designs and eye-catching shapes will impact developments within alcoholic drinks packaging going forward.
  • Environmental friendliness will be key in alcoholic drinks packaging during the forecast period.
  • Soft drinks packaging expects a slight decline in total unit volume sales. Overall, soft drinks is a mature and saturated area which means the aging population contributes to a decline in volume sales. Despite the expectation of stronger sales of small packs, packaging is not expected to achieve growth in unit terms.
  • Rigid plastic could be affected by food safety and ecological impact, but will benefit from to the format’s lower weight compared to glass and the popularity of thin wall plastic containers in hot drinks. Bio-plastic bottles made from polyethylene furanoate (PEF) are predicted to be ready for market entry in 2018 and could eventually challenge PET packaging.
  • Convenient small pack sizes will play an important role as manufacturers launch convenient variants of their core brands. Growth is set to be fueled by rising demand for metal and rigid plastic, as other pack types have further decline.
  • Metal beverage cans are set to see the strongest performance, with innovations such as self-cooling cans or hygiene covers.  
  • Hot drinks packaging total unit volume sales are expected to record a CAGR of 2% over the forecast period due to the strong overall performance of coffee and tea.
  • The hot drinks packaging landscape will display relatively stable development with no significant changes seen during the review period. Consequently, paper-based containers and flexible packaging are likely to lead growth and continue to dominate hot drinks sales.
  • Within hot drinks packaging, competition is likely to remain intense as multinational packaging companies compete with local players. An increasing number of different packaging formats compete. Overall, this development will continue to be beneficial to consumers and end product manufacturers.

Disclaimer

This database attempts to compile data from numerous sources. Users should be aware that because different sources are used, there could be errors or omissions. The user accepts that the information is only intended to be an initial reference. The user understands that there is no assurance that this reference material is error free, and that no one involved in compiling or distributing this reference material shall be liable for any damages arising out of its use. Commercially important information should be rechecked and verified with knowledgeable parties in the country of interest.