• Metal packaging continues to lead in alcoholic and soft drinks in 2016, with sales rising 11%.  
  • Paper-based containers record strong growth within wine and beer in 2016
  • Total unit volume sales within alcoholic drinks packaging stagnated in 2016, an improvement compared with the negative review period CAGR of 1%.
  • Consumers turn towards premium products, packaging with premium designs performed well.  
  • Beer packaging performed better in 2016 compared with the review period, as sales increased marginally. Glass bottles led, and metal beverage cans and PET bottles grew in popularity.
  • Cork, once considered the only legitimate closure type for quality wine, loses to wider acceptance of metal screw closures. Cork accountsfor 26% of still white wine closures and 41% of still red wine closures in retail channels in 2016.
  • Soft drinks packaging total unit volume sales increased marginally in 2016, mainly due to rising demand for energy drinks and RTD coffee, which are typically sold in relatively small units.
  • Demand for juice and RTD tea, which are typically sold in larger units, declined.
  • Convenient pack types grow in popularity across soft drinks. Consequently, metal beverage cans and stand-up pouches see stronger growth than glass or liquid cartons as do small PET with push-pull closures or flip-top closures instead of simple screw closures.
  • Rigid plastic performed well and benefited from growth in PET bottles, which are the cheapest type of packaging in soft drinks
  • Glass bottles, traditionally used in bottled water, remain under pressure as discounters grow at the expense of traditional food/drink/tobacco specialists, with traditional channels focus on glass packaging and modern discounters preferring PET bottles
  • Rigid plastic was the most dynamic hot drinks pack type, with total unit volume sales rising 9%
  • Fresh ground coffee pods packaging growth continues to be fueled by manufacturers’ attempts to differentiate their products through innovative packaging
  • Paper-based containers and flexible packaging continued to account for the vast majority of hot drink packaging sales in Germany in 2016.
  • Distribution of hot drinks was characterized by the dominance of hypermarkets, supermarkets and discounters
  • Flexible packaging remained the largest packaging category in hot drinks due to the broad use of different forms of flexible packaging as primary and secondary packaging in this area.

Disclaimer

This database attempts to compile data from numerous sources. Users should be aware that because different sources are used, there could be errors or omissions. The user accepts that the information is only intended to be an initial reference. The user understands that there is no assurance that this reference material is error free, and that no one involved in compiling or distributing this reference material shall be liable for any damages arising out of its use. Commercially important information should be rechecked and verified with knowledgeable parties in the country of interest.