- Aging society creates challenges and opportunities for labelling and packaging Germany had a high median age of 46 and over 21% of the population over age 65 in 2016. Many older consumers reduce food consumption, resulting in smaller pack sizes within packaged food, in processed fruit and vegetables and sauces, dressings and condiments. There is thus likely to be a focus on clear and legible fonts. New printing technologies point to future of packaging design
- The focus on differentiation results in a growing number of bottles that can only be reused by one brewery. The more non-standard bottles launched by large breweries, the bigger the problem becomes for small breweries, with many facing higher costs for standard reusable beer bottles as the supply of this packaging diminishes.
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