• Players face growing pressure to offer environmentally-friendly packaging with higher recycling rates. Consumers increasingly scrutinize packaging's environmental credentials.
  • Many feel that the beauty and personal care industry has not reached adequate standards of recyclable, environmentally-friendly packaging.
  • Germany has impressive recycling rates and continued to reach the highest recycling rates in Europe in 2015, with over 66% recycling rate for municipal waste in 2015.

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