- Plastic pouches continues strong growth in home care, thanks to laundry detergent tablets.
- Downsizing continued in many home care categories due to convenience, cost, and environmental concerns. Bleach registered negative volume growth of 2%.
- Plastic pouches recorded 4% growth, thanks primarily to single-dosage detergents in laundry care and dishwashing. Automatic detergents and dishwashing in plastic pouches grew 4%.
- Laundry care, dishwashing, bleach and surface cleaners all experienced packaging downsizing. Concentrated-formula products gained popularity in these four categories because it saves production costs and addresses environmental issues that concern consumers.
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