• Flexible plastic posts the strongest growth in 2016, with a 6% rise.  While flexible paper is the dominant packaging in dry food, flexible plastic represents 14% of all units in dry dog food, which continues to outperform wet dog food.
  • Milk-Bone Brushing Chews treats for daily oral care are packaged in toothpaste-type boxes
  • Dog and cat food packaging is posted volume CAGR of 2% in 2016. Treats, mixers, and dry food together posted 2-3% growth and wet food, which accounts for 58% of the category, grew by 1% in the same year.
  • Dog population declined marginally in 2016 and ownership of smaller breeds continued to rise at the expense of larger breeds. This trend contributed to 1% growth in dog and cat food in 2016
  • Stand-up pouches grew as unit volumes increased 2% across dog and cat food. Shares are 46% in dog treats and mixers and 99% in cat treats and mixers.  The format is creating competition for traditional packaging formats such as flexible plastic for dry food.

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